![]() If you’re the lead agent, you will also be able to build your team as a business. If an agent or staff member goes on holiday, somebody else will be able to pick up the slack.Ī well-established team will always outperform an excellent solo agent. Your customers will also benefit because of the better service that a team of motivated, well-trained people can provide. This allows you to focus on the areas that you excel at while building a business that expands far beyond your own capabilities. You can benefit from the diverse skills sets, personality types and focus that a team of specialists with clearly defined roles and responsibilities brings. If a team operates at a high level, it will help an established agent sell more houses by providing support staff, leads, accountability and help. In short, a new agent who joins a team will probably get going faster, learn more and earn more than the average newbie. ![]() However, that does not mean a new agent will earn much less on a team than they would on their own.” Mark Ferguson who runs a successful team says, “The lead agent will take a part of each agent’s commission in return for the services and training they offer. Lead agents will provide training, pay office bills, and offer other perks to get agents on their team. It will drastically reduce your learning curve when starting out as an agent and save you money.Ī rookie agent who joins an established team will get access to the experience, structure and business opportunities offered by the lead and other agents and staff on that team. However, learning from a mentor who has been successful in your market is the best way to learn how to sell houses and build your business. ![]() Unfortunately it doesn’t follow that you then immediately also know how to sell houses. Your real estate qualification exposes you to the laws and regulations regarding the process of selling houses. The rookie agent must do this and much more while completing the practical and education requirements to operate as a full status agent. You must build up a database, learn to generate leads, and gain experience and confidence. The rookie faces the prospect of not earning enough money for an unknown period because it takes time to become established. You only make money when you sell houses, and it can take months before you sell your first house. Getting started in the property game is a tough proposition. Whether you are a rookie agent or an experienced campaigner, there are numerous benefits attached to teams. Also, someone else might actually be a better and quicker mower of lawns or washer of cars than you. To explain the underlying power of a team, let me ask you, if you don’t employ a gardener, who has to mow the lawn? You mow the lawn! If you don’t take your car to a car wash and you don’t have someone to wash it, who has to wash your car? You have to! Maybe you enjoy mowing your lawn and washing your car, but it’s still your time that could have been spent doing other things. Even though you might be able to do very well on your own, a team of people working together will obviously be able to do more. Regardless of your talent, experience and organisational skills, there is a limit to what you can achieve as a solo agent. The common thread running through all types of teams is the fact that it embraces the concept of succeeding though others, one of our core beliefs. A recent type of team introduced by Keller Williams is a team led by an attorney or other allied associates like bond originators (more about that soon). A lead agent with one or more assistants, buyer and seller agents working together may be another type of team. Another simple type of team may consist of an experienced estate agent with one or more assistants. It can be as simple as a husband and a wife selling properties together. In Keller Williams there are quite a few different types of teams. Some estate agents, however, want to benefit from the leverage and reach that a team of agents and assistants can offer. ![]() That’s the sweet spot for many other estate agents also. How far do you want to go as an estate agent? If you are happy finding and selling your own listings, sit in your own show houses, handle your own admin and run mostly solo, good for you. It really comes down to your own goals and aspirations. Many of them do very well for themselves. There are many solo agents who just love to sell houses and work with clients. To be clear, you do not have to be in a team or build a team to be successful in real estate. It might be time to expand your results and your reach with your own real estate team. When you’re doing all you can as estate agent, and when you can’t do any more on your own, it’s time to get help.
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