Websites like ecosia1/30/2024 ![]() That’s one of the main reasons why the first page is dominated by affiliate websites, even if the user search intent is strictly transactional and not informational. This makes sense if you consider that Google is just a profit-making enterprise, so consequently, high placement in its search engine is not guaranteed unless you “feed” the system. SEO, small business & GoogleĪdditionally, many small business owners who want to put themselves on the digital map are growing frustrated with how hard it really is to “beat” the algorithm and not get lost in the trillions of results. So, it’s safe to say that privacy concerns are a big reason why users are on the lookout for more private alternative search engines. This practice alone has been the root cause of many scandals. Google Analytics monitors and reports website activity, including session duration, pages per session, information on the source of the traffic, etc. Then, advertisers can target specific groups of people based on their individual traits and online activity to perfect their marketing campaigns. Google needs those precious data to build individual profiles with demographics and interests. In 2022, people are widely aware of the numerous ways Google tracks and uses their personal data to attract advertisers. The primary human right threatened by the two companies is the right to privacy. A recent report by Amnesty International encouraged users to stop accepting the status quo and start seeing it for what it really is, "a violation of our human rights “on an unprecedented scale” perpetrated by two American companies, Facebook and Google. Giant tech corporations like Google are no stranger to human rights violations and an overall lack of social consciousness. Some well-known cooling systems use toxic coolants that are cheaper and easier to obtain, contrary to eco-friendly options such as GRC. Then, there is the issue of powering servers and cooling systems. On top of that, data centers heavily pollute the environment through the use of diesel generators, not to mention e-waste. These facilities use multiple different batteries that require mining heavy metals like lead, nickel, cobalt, and lithium. That’s hardly a surprise, given that each individual search query consumes 0.0003 kilowatts. Amazon, Microsoft, and Google account for half of all major hyper-scale data centers. It’s no secret that big data centers are extremely damaging to the environment. Why are users switching from Google to alternative search engines? The environmental impact of data centers In reality, there are many underlying issues with Google that are currently fuelling this mass exodus. Since 2020, the search engine has hovered between 64% and 78% with alternative search engines slowly but surely stepping into the spotlight, putting pressure on tech giants.īut why go beyond Google to “google” your way to new knowledge? What can alternative search engines do? And what are the benefits of ditching Google despite its mind-blowing popularity and impressive stats? ![]() While Google is the number one search engine with over 4.3 billion users worldwide, which translates to a market share of 92.24%, the digital powerhouse seems to be losing its charm day by day.
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